The Pharos USSD over IP Multimedia Subsystem (USSi) Gateway lets you provide your LTE network subscribers with fast and responsive USSD services. It does so by expanding the USSD capabilities provided by your existing SS7 networks to your newer IMS–LTE networks; without you needing to make any changes to your existing USSD services or infrastructure.
Functionally, the gateway enables subscribers with IMS capable smartphones and tablets to seamlessly use your existing USSD services over LTE.
Technically, the gateway is a 3GPP-compliant SIP-to-MAP interworking function that performs intelligent domain selection. It provides seamless USSD interworking between subscribers' SIP-based handsets and your MAP- based SS7 network.
USSi Gateway eliminates the need to switch subscribers over to your 2G or 3G network to use USSD services, which frees-up your network signalling and radio resources. As a result, it provides subscribers with the same fast and fluid USSD user experience to that provided by your legacy mobile networks.
On top of this, USSi Gateway protects and extends the investment of your existing SS7-based USSD services and infrastructure because it allows you to provide a great USSD experience to all subscribers.
USSD is the primary channel that 2G and 3G subscribers use to consume value-providing mobile services like:
In spite of the great value that USSD provides, today’s LTE networks do not natively support USSD!
As a workaround to enable LTE subscribers to use USSD, some operators resort to Circuit Switched Fallback (CSFB). This involves switching subscribers between LTE and 2G/3G circuit-switched networks, which proves inefficient due to the high loads that CSFB places on signalling and radio resources. Consequently, LTE subscribers will experience slower and less responsive USSD service interactions compared to native 2G or 3G. This frustration will, inevitably, lead to dissatisfied customers.
The Pharos USSi Gateway solves this problem. In addition, the gateway is also essential if you want to sunset your 3G or 2G networks or both but still want to continue benefiting from USSD.
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