Pharos' carrier-grade 3GPP-based IP Short-Message Gateway (IP-SM-GW) enables your network subscribers with IMS-capable devices to send and receive SMS over the Internet. It does so by expanding the existing capabilities provided by your SMSC to support SMS over IP; without you needing to replace or make changes to your existing SMSC infrastructure.
Functionally, the gateway enables subscribers with IMS-capable smartphones and tablets to seamlessly use your existing Short Message Services. This means that your subscribers will be able to:
Technically, the gateway is a 3GPP-compliant SIP-to-MAP interworking function that performs intelligent domain selection. It provides seamless SMS interworking between subscribers' SIP- based handsets and your MAP-based SS7 network. As a result, it provides your IMS subscribers with the same existing Short Message Services to those provided by your legacy mobile networks.
SMS is indispensable to Mobile Network Operators because it is the most ubiquitous and far-reaching channel in the world for communicating textual content to customers.
SMS communication provides you—as an operator—with a major source of revenue. In addition, SMS is the messaging service that subscribers trust and rely on for obtaining notifications about purchases and payments; appointment reminders; booking confirmations; tracking notices; claim and case-logging confirmations; and a great deal more.
It is a certain that SMS will remain a popular and profitable service due to its universal compatibility with all mobile phones, independence from needing apps or data connections, and its broad role in operator messaging services.
In light of this, you need an IP-SM-GW if you have or plan to deploy IMS (IP Multimedia Subsystem) in your core network and want to provide SMS continuity to your customers.
It’s particularly necessary to obtain this gateway if you’ve invested considerably in A2P messaging, such as SMS integrations with banks, insurance companies, and WASPs.
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